Customer interviews: a practical guide with 25 user interview questions
How to run customer interviews that reveal real problems: Mom Test principles, recruiting users in India, a script template and 25 user interview questions.
The Product Circle blog
Guides for people who build products.
Practical, no-fluff guides for product managers and founders in India: teardowns, PM interviews, salaries, PRDs, metrics, roadmaps and fundraising prep.
Product craft
How to do a product teardown (framework, template and worked example)
A step-by-step product teardown framework built on Works, Doesn't and Steal this, with a copyable template, a worked onboarding example and common mistakes.
How to write a PRD (with a free template and a worked example)
Learn how to write a PRD engineers actually read: the sections that matter, a copyable PRD template, a worked example and the mistakes to avoid.
North star metric: how to choose one (with examples and an input metrics tree)
What a north star metric is, how to choose one for your product, how to build the input metrics tree under it, with examples and anti-patterns to avoid.
Product prioritization frameworks: RICE, ICE, MoSCoW, Kano and more, compared
Compare 7 product prioritization frameworks: RICE, ICE, MoSCoW, Kano, value vs effort, opportunity scoring and WSJF, with formulas and a worked RICE example.
Product roadmap guide: types, template and how to build one
What a product roadmap is, the main types (Now/Next/Later, outcome-based, timeline), how to build one step by step, plus a template and examples.
Careers
45 product manager interview questions, with frameworks and model answers
45 product manager interview questions across product sense, metrics, strategy, estimation, behavioural and technical, with frameworks and model answers.
How to become a product manager in India (paths, skills and a 90-day plan)
How to become a product manager in India: the four main paths, skills that matter, a portfolio, APM programmes, resume tips, interview stages and a 90-day plan.
Product manager salary in India (2026): by level, city and company
Product manager salary in India in 2026, from APM to CPO, by city and company type, with sourced ranges, ESOP basics and how to negotiate your offer.
Your first 90 days as a product manager (a 30/60/90 plan that works)
A practical plan for your first 90 days as a product manager: a 30/60/90 table, stakeholder map, documents to read, questions to ask and early wins.
Founders
From product manager to founder: an honest guide to making the jump
Going from product manager to founder: which PM skills transfer, which don't, how to validate an idea while employed, find a co-founder and plan runway.
How to prepare for VC office hours (agenda, questions and follow-up template)
How to prepare for VC office hours: what to bring, a 20-minute agenda, questions to ask and expect, and a follow-up email template for founders.
What is a founding product manager? Role, equity and how to get hired
What a founding product manager does, how the role differs from a PM at scale, when startups should hire one, equity basics, red flags and how to land the role.
Community
How to ask good questions in an AMA (with 30 examples)
How to ask good questions in an AMA with a PM or founder: a simple question formula, bad vs good examples, 30 AMA questions by theme and follow-ups.
Networking for product managers: how to build a real network (with templates)
Networking for product managers without LinkedIn spam: give before you ask, outreach templates that get replies, communities, referrals and a follow-up system.
Product management communities in India: a fair guide for 2026
A researched guide to product management communities in India: free meetups, paid memberships and online groups, with a comparison table and how to choose one.